Decision 01
[IMPORTANT PRODUCT DECISION]
Situation
[WHAT PROBLEM OR QUESTION DID I FACE?]
Evidence
[WHAT DID I OBSERVE OR LEARN?]
Decision
[WHAT DID I CHOOSE AND WHY?]
Result
[HOW DID THE DECISION AFFECT THE EXPERIENCE?]
[PROJECT TYPE]
[PROJECT NAME]
[PROJECT NAME]
[CONCISE DESCRIPTION OF THE PRODUCT, PROBLEM, AND AUDIENCE]
[CONCISE DESCRIPTION OF THE PRODUCT, PROBLEM, AND AUDIENCE]
[EDITABLE HERO MEDIA CAPTION]
[EDITABLE HERO MEDIA CAPTION]
[EDITABLE HERO MEDIA CAPTION]
[EDITABLE HERO MEDIA CAPTION]
Role
[ROLE]
Role
[ROLE]
Role
[ROLE]
Role
[ROLE]
Timeline
[TIMELINE]
Timeline
[TIMELINE]
Timeline
[TIMELINE]
Timeline
[TIMELINE]
Team
[TEAM]
Team
[TEAM]
Team
[TEAM]
Team
[TEAM]
Status
[STATUS]
Status
[STATUS]
Status
[STATUS]
Status
[STATUS]
The problem
[WHAT WAS DIFFICULT OR BROKEN?]
The direction
[WHAT DID I DECIDE TO CREATE OR CHANGE?]
The outcome
[WHAT CHANGED, WAS DELIVERED, OR WAS VALIDATED?]
The outcome
[WHAT CHANGED, WAS DELIVERED, OR WAS VALIDATED?]
01 · Context
[WHY THIS PROJECT NEEDED TO EXIST]
01 · Context
[WHY THIS PROJECT NEEDED TO EXIST]
01 · Context
[WHY THIS PROJECT NEEDED TO EXIST]
01 · Context
[WHY THIS PROJECT NEEDED TO EXIST]
[PRODUCT, BUSINESS, OR PERSONAL CONTEXT]
[USER PROBLEM AND LIMITATIONS OF THE EXISTING WORKFLOW]
[EDITABLE CONTEXT VISUAL CAPTION]
[EDITABLE CONTEXT VISUAL CAPTION]
[EDITABLE CONTEXT VISUAL CAPTION]
[EDITABLE CONTEXT VISUAL CAPTION]
02 · Direction
[HOW I DEFINED THE PRODUCT DIRECTION]
02 · Direction
[HOW I DEFINED THE PRODUCT DIRECTION]
02 · Direction
[HOW I DEFINED THE PRODUCT DIRECTION]
02 · Direction
[HOW I DEFINED THE PRODUCT DIRECTION]
[PRIMARY USER, PRODUCT GOAL, SCOPE, AND IMPORTANT CONSTRAINTS]
[PRIMARY USER, PRODUCT GOAL, SCOPE, AND IMPORTANT CONSTRAINTS]
01 [PRODUCT PRINCIPLE 01]
01 [PRODUCT PRINCIPLE 01]
02 [PRODUCT PRINCIPLE 02]
02 [PRODUCT PRINCIPLE 02]
03 [PRODUCT PRINCIPLE 03]
03 [PRODUCT PRINCIPLE 03]
04 [PRODUCT PRINCIPLE 04]
04 [PRODUCT PRINCIPLE 04]
Key product decisions
[THE DECISIONS THAT SHAPED THE EXPERIENCE]
Decision 02
[IMPORTANT PRODUCT DECISION]
Situation: [WHAT PROBLEM OR QUESTION DID I FACE?]
Evidence: [WHAT DID I OBSERVE OR LEARN?]
Decision: [WHAT DID I CHOOSE AND WHY?]
Result: [HOW DID THE DECISION AFFECT THE EXPERIENCE?]
[EDITABLE DECISION 02 CAPTION]
[EDITABLE DECISION 02 CAPTION]
[EDITABLE DECISION 02 CAPTION]
[EDITABLE DECISION 02 CAPTION]
Decision 03
[IMPORTANT PRODUCT DECISION]
Situation: [WHAT PROBLEM OR QUESTION DID I FACE?] · Evidence: [WHAT DID I OBSERVE OR LEARN?] · Decision: [WHAT DID I CHOOSE AND WHY?] · Result: [HOW DID THE DECISION AFFECT THE EXPERIENCE?]
Situation: [WHAT PROBLEM OR QUESTION DID I FACE?] · Evidence: [WHAT DID I OBSERVE OR LEARN?] · Decision: [WHAT DID I CHOOSE AND WHY?] · Result: [HOW DID THE DECISION AFFECT THE EXPERIENCE?]
[EDITABLE IMAGE A CAPTION]
[EDITABLE IMAGE A CAPTION]
[EDITABLE IMAGE A CAPTION]
[EDITABLE IMAGE A CAPTION]
[EDITABLE IMAGE B CAPTION]
[EDITABLE IMAGE B CAPTION]
[EDITABLE IMAGE B CAPTION]
[EDITABLE IMAGE B CAPTION]
Decision 04
[IMPORTANT PRODUCT DECISION]
Situation: [WHAT PROBLEM OR QUESTION DID I FACE?]
Evidence: [WHAT DID I OBSERVE OR LEARN?]
Decision: [WHAT DID I CHOOSE AND WHY?]
Result: [HOW DID THE DECISION AFFECT THE EXPERIENCE?]
Situation: [WHAT PROBLEM OR QUESTION DID I FACE?]
Evidence: [WHAT DID I OBSERVE OR LEARN?]
Decision: [WHAT DID I CHOOSE AND WHY?]
Result: [HOW DID THE DECISION AFFECT THE EXPERIENCE?]
[EDITABLE DECISION 04 CAPTION]
[EDITABLE DECISION 04 CAPTION]
[EDITABLE DECISION 04 CAPTION]
[EDITABLE DECISION 04 CAPTION]
Optional insight
[OPTIONAL USER QUOTE, OBSERVATION, OR PRODUCT INSIGHT]
Optional insight
[OPTIONAL USER QUOTE, OBSERVATION, OR PRODUCT INSIGHT]
Optional insight
[OPTIONAL USER QUOTE, OBSERVATION, OR PRODUCT INSIGHT]
Optional insight
[OPTIONAL USER QUOTE, OBSERVATION, OR PRODUCT INSIGHT]
03 · Experience
[HOW THE COMPLETE EXPERIENCE WORKS]
03 · Experience
[HOW THE COMPLETE EXPERIENCE WORKS]
03 · Experience
[HOW THE COMPLETE EXPERIENCE WORKS]
03 · Experience
[HOW THE COMPLETE EXPERIENCE WORKS]
[DESCRIBE THE PRIMARY END-TO-END USER JOURNEY]
[DESCRIBE THE PRIMARY END-TO-END USER JOURNEY]
[STEP 01 CAPTION]
[STEP 01 CAPTION]
[STEP 01 CAPTION]
[STEP 01 CAPTION]
[STEP 02 CAPTION]
[STEP 02 CAPTION]
[STEP 02 CAPTION]
[STEP 02 CAPTION]
[STEP 03 CAPTION]
[STEP 03 CAPTION]
[STEP 03 CAPTION]
[STEP 03 CAPTION]
[STEP 04 CAPTION]
[STEP 04 CAPTION]
[STEP 04 CAPTION]
[STEP 04 CAPTION]
04 · Validation
[WHAT I LEARNED THROUGH TESTING]
04 · Validation
[WHAT I LEARNED THROUGH TESTING]
04 · Validation
[WHAT I LEARNED THROUGH TESTING]
04 · Validation
[WHAT I LEARNED THROUGH TESTING]
Participants
[WHO PARTICIPATED]
Participants
[WHO PARTICIPATED]
Participants
[WHO PARTICIPATED]
Participants
[WHO PARTICIPATED]
Method
[HOW THE PRODUCT WAS TESTED]
Method
[HOW THE PRODUCT WAS TESTED]
Method
[HOW THE PRODUCT WAS TESTED]
Method
[HOW THE PRODUCT WAS TESTED]
Duration
[TESTING PERIOD]
Duration
[TESTING PERIOD]
Duration
[TESTING PERIOD]
Duration
[TESTING PERIOD]
[BEFORE CAPTION]
[BEFORE CAPTION]
[BEFORE CAPTION]
[BEFORE CAPTION]
[AFTER CAPTION]
[AFTER CAPTION]
[AFTER CAPTION]
[AFTER CAPTION]
What happened: [OBSERVED PROBLEM OR FEEDBACK]
What changed: [DESIGN OR PRODUCT RESPONSE]
Why it mattered: [RESULT OR LEARNING]
Optional testing insight
[OPTIONAL USER QUOTE OR TESTING INSIGHT]
Optional testing insight
[OPTIONAL USER QUOTE OR TESTING INSIGHT]
Optional testing insight
[OPTIONAL USER QUOTE OR TESTING INSIGHT]
Optional testing insight
[OPTIONAL USER QUOTE OR TESTING INSIGHT]
05 · Outcome
[WHAT THE PROJECT ACHIEVED]
05 · Outcome
[WHAT THE PROJECT ACHIEVED]
05 · Outcome
[WHAT THE PROJECT ACHIEVED]
05 · Outcome
[WHAT THE PROJECT ACHIEVED]
[OUTPUT OR DELIVERABLE]
[SHORT SUPPORTING DETAIL]
[OUTPUT OR DELIVERABLE]
[SHORT SUPPORTING DETAIL]
[OUTPUT OR DELIVERABLE]
[SHORT SUPPORTING DETAIL]
[OUTPUT OR DELIVERABLE]
[SHORT SUPPORTING DETAIL]
[USER OR BUSINESS OUTCOME]
[SHORT SUPPORTING DETAIL]
[USER OR BUSINESS OUTCOME]
[SHORT SUPPORTING DETAIL]
[USER OR BUSINESS OUTCOME]
[SHORT SUPPORTING DETAIL]
[USER OR BUSINESS OUTCOME]
[SHORT SUPPORTING DETAIL]
[VALIDATION SIGNAL]
[SHORT SUPPORTING DETAIL]
[VALIDATION SIGNAL]
[SHORT SUPPORTING DETAIL]
[VALIDATION SIGNAL]
[SHORT SUPPORTING DETAIL]
[VALIDATION SIGNAL]
[SHORT SUPPORTING DETAIL]
[IMPORTANT LIMITATION]
[SHORT SUPPORTING DETAIL]
[IMPORTANT LIMITATION]
[SHORT SUPPORTING DETAIL]
[IMPORTANT LIMITATION]
[SHORT SUPPORTING DETAIL]
[IMPORTANT LIMITATION]
[SHORT SUPPORTING DETAIL]
[CURRENT PROJECT STATUS]
[SHORT SUPPORTING DETAIL]
[CURRENT PROJECT STATUS]
[SHORT SUPPORTING DETAIL]
[CURRENT PROJECT STATUS]
[SHORT SUPPORTING DETAIL]
[CURRENT PROJECT STATUS]
[SHORT SUPPORTING DETAIL]
[WHAT WAS PROVEN, WHAT REMAINS UNVALIDATED, AND WHERE THE PROJECT STANDS TODAY]
[WHAT WAS PROVEN, WHAT REMAINS UNVALIDATED, AND WHERE THE PROJECT STANDS TODAY]
06 · Delivery
[HOW THE PRODUCT WAS DESIGNED AND DELIVERED]
06 · Delivery
[HOW THE PRODUCT WAS DESIGNED AND DELIVERED]
06 · Delivery
[HOW THE PRODUCT WAS DESIGNED AND DELIVERED]
06 · Delivery
[HOW THE PRODUCT WAS DESIGNED AND DELIVERED]
[OWNERSHIP, COLLABORATION, IMPLEMENTATION, OR TECHNICAL APPROACH]
[OWNERSHIP, COLLABORATION, IMPLEMENTATION, OR TECHNICAL APPROACH]
Built with [TOOLS OR TECHNOLOGIES]
Built with [TOOLS OR TECHNOLOGIES]
[EDITABLE DELIVERY CAPTION]
[EDITABLE DELIVERY CAPTION]
[EDITABLE DELIVERY CAPTION]
[EDITABLE DELIVERY CAPTION]
07 · Reflection
[WHAT I WOULD CARRY FORWARD]
07 · Reflection
[WHAT I WOULD CARRY FORWARD]
07 · Reflection
[WHAT I WOULD CARRY FORWARD]
07 · Reflection
[WHAT I WOULD CARRY FORWARD]
What worked
[REFLECTION]
What I would reconsider
[REFLECTION]
What I would explore next
[REFLECTION]